Landing page · Sorteo · Event production

Cafesta de Pueblo

Pueblo's coffee festival, the Fiesta del Café de Puerto Rico, held several times a year. For each edition we build the landing page and sorteo, and help on site with production.

What we did
Landing page, sorteo and production support
Category
Retail
Platform
Webflow
Languages
Español
Status
Live
virtual.puebloweb.com/cafesta
Cafesta de Pueblo home page
The challenge

A festival that keeps coming back

Cafesta is a free, family coffee festival Pueblo hosts several times a year, paired with a sorteo that runs in stores for weeks beforehand. Every edition needs a fresh page with the date, place and plan, and a clear way for shoppers to enter.

For each edition we build the Cafesta landing and its sorteo page inside Pueblo Virtual, and on event day we help the production team set up the cameras.

What we delivered

Online and on site, every edition

The event site

A single page with everything a visitor needs for Saturday, October 24, from 10:00 AM to 5:00 PM, at Señorial Plaza.

  • Date, hours, place and free entry up top
  • Activity grid: music, tastings, baristas
  • Embedded map with Cómo llegar directions

The sorteo

A sorteo page that lays out the prizes and the steps to enter through Pueblo Points purchases, with a backup entry form.

  • Prize cards: $5,000, $3,000 and gift cards
  • Four-step guide to entering via Pueblo Points
  • Rules, products PDF and unique-code form

Event production

On event day we support the production on site, setting up the cameras that capture the festival.

  • Camera setup at the venue
  • On-site support for the production crew
  • Back for every edition
Inside the event site

From the invite to the entry form

virtual.puebloweb.com/cafesta
Two cards split the page into the festival and the sorteo right below the hero.
Event and sorteoTwo cards split the page into the festival and the sorteo right below the hero.
virtual.puebloweb.com/cafesta
A photo grid walks through the day, from live music and tastings to baristas and the coffee museum.
The programA photo grid walks through the day, from live music and tastings to baristas and the coffee museum.
virtual.puebloweb.com/cafesta
Address, map and a Cómo llegar button sit next to the date, hours and free entry.
Getting thereAddress, map and a Cómo llegar button sit next to the date, hours and free entry.
virtual.puebloweb.com/cafesta-sorteo
The sorteo page leads with the prizes, then explains how to enter.
Sorteo pageThe sorteo page leads with the prizes, then explains how to enter.
By the numbers

This edition at a glance

3rd
edition of the festival
25
sorteo prizes
6
activities on the program
1
day, free entry
On mobile

The festival in your pocket

On a phone the Cafesta artwork leads, then the event and sorteo cards stack so visitors can check the plan or enter the sorteo with one thumb.

Cafesta de Pueblo on a phone

Planning an event with a sorteo?

We build event pages and sweepstakes that work together, from the invite to the entry form. Tell us about yours, bilingual (EN/ES), no pressure.