Web design · Build · Product catalog

FoodClub PR

The Puerto Rico home of Food Club, the private-label brand sold at Pueblo and Amigo: a browsable catalog of 600+ products, recipes and seasonal campaign pages, with links to buy at each store.

What we did
Complete web design and website build
Category
Retail
Platform
Webflow
Languages
Español
Status
Live
foodclubpr.com
FoodClub PR home page
The challenge

A big product line, one easy place to see it

Food Club covers hundreds of everyday products, from cheeses and sauces to snacks and drinks, sold through Pueblo and Amigo supermarkets in Puerto Rico. Shoppers needed one place to browse the line, and the brand needed room for recipes and campaigns.

We did the complete web design and build: a catalog organized into 18 categories with a page for every product, plus campaign hubs with recipes, tips and links to buy at each store.

What we delivered

What we delivered

The design

A clean, green brand look built around the Food Club hexagon, used across the catalog, product pages and campaigns.

  • Hexagon icon set for every category
  • Product pages with photo and description
  • Campaign banners for Pueblo and Amigo

The website

A CMS-driven catalog where each category and product has its own page, so new items can be added without touching the layout.

  • 18 categories, 600+ product pages
  • Related products on every product page
  • Where to buy: links to Pueblo and Amigo

Recipes and campaigns

Campaign pages like "De vuelta al buen comer" pair recipes and healthy-snack tips with products shoppers can buy online.

  • Recipe pages with ingredients and steps
  • Store-specific buy links per campaign
  • Cause pages such as Cruz Roja
Inside the site

From the catalog to the kitchen

foodclubpr.com/#categorias
Each hexagon opens one of the 18 product categories.
CategoriesEach hexagon opens one of the 18 product categories.
foodclubpr.com/products/sharp-cheddar-8-oz
Every product gets its own page with a photo, a description and related items.
Product pageEvery product gets its own page with a photo, a description and related items.
foodclubpr.com/pueblo-de-vuelta
The Pueblo and Amigo campaign hubs open with a grid of recipes.
Campaign recipesThe Pueblo and Amigo campaign hubs open with a grid of recipes.
foodclubpr.com/recetas-foodclub/tomato-soup
Recipe pages list ingredients and step-by-step instructions.
Recipe pageRecipe pages list ingredients and step-by-step instructions.
By the numbers

By the numbers

600+
product pages
18
product categories
6
campaign recipes
2
supermarket chains linked
On mobile

Made for the grocery aisle

On a phone the campaign hub stacks into big, tappable Amigo and Pueblo cards, so shoppers can jump to recipes, snacks or tips in one tap.

FoodClub PR on a phone

Launching a food or consumer brand site?

We build catalogs, recipe sections and campaign pages your team can update on its own. Tell us about your brand: bilingual (EN/ES), no pressure.